I’m a strategic & data-driven designer with 5 years of product experience and a lifetime of insatiable curiosity
From start-ups to enterprises, social media to MarTech, the breadth of industries I’ve designed in highlights my love of learning. I have a strong emphasis working on complex applications, design systems and holistic product refinements with personal interests in product strategy, systems thinking, and collaborative environments. My recent work at an EdTech company includes redesigning a mobile app for student online activity and owning the strategy behind a student wellness platform on web.
Work Projects
Managing student online activity app
Launch: 2023 - 2024
I successfully influenced the product roadmap to advocate for the redesign of our EdTech mobile app of 122k+ parent users. #strategy #mobile #b2b2c #designsystem
Admin tooling, user management dashboard
Launch: on hold
I led the design for a user management dashboard for an EdTech student wellness platform, identify opportunities to leverage existing technological capabilities and (re)design (new) features based on prioritized user needs. #b2b #web
Designing data integrations & modeling
Launch: 2022
I designed a feature that enabled customers to integrate data from a customer data platform to external marketing platforms. #b2b #web
Unifying 3 marketing SaaS products into 1
Launch: on hold
This project aimed to unify a campaign journey orchestration tool, a customer data platform, and a personalization tool. Product strategy and development collaboration were essential. #web #b2b #strategy
Analytical dashboards for billing and subscription insights
Launch: 2022 -
Dashboards visualizing subscription, billing, and usage metrics within the MarTech space to address user pain points of transparency and reliability - driven by user research. A collaborative project with product and engineering. #b2b #web