I’m a strategic & data-driven designer with 5 years of product experience and a lifetime of insatiable curiosity
From start-ups to enterprises, social media to MarTech, the breadth of industries I’ve designed in highlights my love of learning. I have a strong emphasis working on complex applications, design systems and holistic product refinements with personal interests in product strategy, systems thinking, and collaborative environments. My recent work at an EdTech company includes redesigning a mobile app for student online activity and owning the strategy behind a student wellness platform.
Work Projects
Data integrations & modeling
Launch: 2022
A customer data platform product that allows companies to unify disparate customer data into a single consumer profile. I designed an experience that enabled customers to integrate data from the CDP to external marketing platforms. #b2b #web
Unifying 3 SaaS products into 1 experience
Launch: TBD
This project aimed to unify a campaign journey orchestration tool, a customer data platform, and a personalization tool. Product strategy and development collaboration were essential. #web #b2b #strategy
Managing student online activity
Launch: 2023 - 2024
I successfully influenced the product roadmap to advocate for the redesign of our EdTech mobile app of 122k+ parent users. #strategy #mobile #b2b2c #designsystem
User management & student wellness at scale
Launch: On hold
I led the design of a newly acquired EdTech student wellness platform to identify opportunities to leverage existing technological capabilities and (re)design (new) features based on prioritized user needs. A few areas I (re)designed included a new dashboard, user management settings and creating risk alerts.
A video-based social media app with a virtual, in-app currency
Launch: 2019
The Authentic Company was an early-stage startup trying to break into the social media sector. The app had over 1,000 downloads initially and my design work applied to iOS and Android app versions and the budding design system. #b2c #mobile #design system
Analytical dashboards for billing and subscription insights
Launch: 2022 -
Dashboards visualizing subscription, billing, and usage metrics within the MarTech space to address user pain points of transparency and reliability - driven by user research. A collaborative project with product and engineering. #b2b #web